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1

Managerial decision making in marketing: The next research frontier

Berend Wierenga

Journal:

International Journal of Research in Marketing

Année:

2011

Langue:

english

Fichier:

PDF, 610 KB

english, 2011

2

The Validity of Two Brief Measures of Creative Ability

Althuizen, Niek, Wierenga, Berend, Rossiter, John

Journal:

Creativity Research Journal

Année:

2010

Langue:

english

Fichier:

PDF, 271 KB

english, 2010

3

Sales promotions and channel coordination

Berend Wierenga, Han Soethoudt

Journal:

Journal of the Academy of Marketing Science

Année:

2010

Langue:

english

Fichier:

PDF, 269 KB

english, 2010

4

Full-Information Maximum Likelihood Estimation of Brand Positioning Maps Using Supermarket Scanning Data

Eric Waarts, Martin Carree and Berend Wierenga

Journal:

Journal of Marketing Research

Année:

1991

Langue:

english

Fichier:

PDF, 1.16 MB

english, 1991

5

The Development of Marketing in the Netherlands

Berend Wierenga

Journal:

Journal of Marketing

Année:

1981

Langue:

english

Fichier:

PDF, 348 KB

english, 1981

6

MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures

Jehoshua Eliashberg, Jedid-Jah Jonker, Mohanbir S. Sawhney and Berend Wierenga

Journal:

Marketing Science

Année:

2000

Langue:

english

Fichier:

PDF, 559 KB

english, 2000

7

New product announcements as market signals: A content analysis in the DRAM chip industry

Wybe T. Popma, Eric Waarts, Berend Wierenga

Journal:

Industrial Marketing Management

Année:

2006

Langue:

english

Fichier:

PDF, 165 KB

english, 2006

8

The strategic planning of research in marketing

Berend Wierenga

Journal:

International Journal of Research in Marketing

Année:

1985

Langue:

english

Fichier:

PDF, 260 KB

english, 1985

9

Special Issue on Managerial Decision Making || The Success of Marketing Management Support Systems

Berend Wierenga, Gerrit H. van Bruggen and Richard Staelin

Journal:

Marketing Science

Année:

1999

Langue:

english

Fichier:

PDF, 405 KB

english, 1999

10

The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems

Berend Wierenga and Gerrit H. van Bruggen

Journal:

Journal of Marketing

Année:

1997

Langue:

english

Fichier:

PDF, 2.86 MB

english, 1997

11

A Least Squares Estimation Method for the Linear Learning Model

Berend Wierenga

Journal:

Journal of Marketing Research

Année:

1978

Langue:

english

Fichier:

PDF, 521 KB

english, 1978

12

A Methodology for Assessing Organizational Core Values

Johan Van Rekom, Cees B. M. Van Riel, Berend Wierenga

Journal:

Journal of Management Studies

Année:

2006

Langue:

english

Fichier:

PDF, 276 KB

english, 2006

13

Matching management support systems and managerial problem-solving modes:: The key to effective decision support

Gerrit Van Bruggen, Berend Wierenga

Journal:

European Management Journal

Année:

2001

Langue:

english

Fichier:

PDF, 133 KB

english, 2001

14

Intra-firm Adoption Decisions:: Role of Inter-firm and Intra-firm Variables

Yvonne van Everdingen, Berend Wierenga

Journal:

European Management Journal

Année:

2002

Langue:

english

Fichier:

PDF, 182 KB

english, 2002

15

The International Journal of Research in Marketing (IJRM): Its conception and early years

Berend Wierenga

Journal:

International Journal of Research in Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 111 KB

english, 2008

16

Marketing in different countries: a natural research laboratory

Berend Wierenga

Journal:

International Journal of Research in Marketing

Année:

1984

Langue:

english

Fichier:

PDF, 140 KB

english, 1984

17

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth

van der Lans, Ralf, van Bruggen, Gerrit, Eliashberg, Jehoshua, Wierenga, Berend

Journal:

Marketing Science

Année:

2010

Langue:

english

Fichier:

PDF, 999 KB

english, 2010

18

MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures

Eliashberg, Jehoshua, Jonker, Jedid-Jah, Sawhney, Mohanbir S., Wierenga, Berend

Journal:

Marketing Science

Année:

2000

Langue:

english

Fichier:

PDF, 281 KB

english, 2000

19

Invited Commentary —Motion Pictures: Consumers, Channels, and Intuition

Wierenga, Berend

Journal:

Marketing Science

Année:

2006

Langue:

english

Fichier:

PDF, 95 KB

english, 2006

20

Demand-driven scheduling of movies in a multiplex

Jehoshua Eliashberg, Quintus Hegie, Jason Ho, Dennis Huisman, Steven J. Miller, Sanjeev Swami, Charles B. Weinberg, Berend Wierenga

Journal:

International Journal of Research in Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 1.15 MB

english, 2009

21

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement

Romero, Jaime, van der Lans, Ralf, Wierenga, Berend

Journal:

Journal of Interactive Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 1.42 MB

english, 2013

22

The Key to Successful Euromarketing:

Wierenga, Berend, Pruyn, Ad, Waarts, Eric

Journal:

Journal of International Consumer Marketing

Année:

1996

Langue:

english

Fichier:

PDF, 5.46 MB

english, 1996

23

Supporting Creative Problem Solving with a Case-Based Reasoning System

Althuizen, Niek, Wierenga, Berend

Journal:

Journal of Management Information Systems

Année:

2014

Langue:

english

Fichier:

PDF, 472 KB

english, 2014

24

25th Anniversary Issue || Motion Pictures: Consumers, Channels, and Intuition

Berend Wierenga

Journal:

Marketing Science

Année:

2006

Langue:

english

Fichier:

PDF, 805 KB

english, 2006

25

Managerial Decision Making in Marketing: Introduction to the Special Issue

Wierenga, Berend

Journal:

Journal of Marketing Behavior

Année:

2016

Langue:

english

Fichier:

PDF, 180 KB

english, 2016

26

The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems

Wierenga, Berend, van Bruggen, Gerrit H.

Journal:

Journal of Marketing

Année:

1997

Fichier:

PDF, 2.36 MB

1997

27

MODEL AND MEASUREMENT METHODOLOGY FOR THE ANALYSIS OF CONSUMER CHOICE OF FOOD PRODUCTS

BEREND WIERENGA

Journal:

Journal of Food Quality

Année:

1983

Langue:

english

Fichier:

PDF, 979 KB

english, 1983

28

Virtual communities: A marketing perspective

Kristine de Valck, Gerrit H. van Bruggen, Berend Wierenga

Journal:

Decision Support Systems

Année:

2009

Langue:

english

Fichier:

PDF, 541 KB

english, 2009

29

The effect of the marketing–R&D interface on new product performance: The critical role of resources and scope

Mark A.A.M. Leenders, Berend Wierenga

Journal:

International Journal of Research in Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 468 KB

english, 2008

30

On the hierarchical nature of means–end relationships in laddering data

Johan van Rekom, Berend Wierenga

Journal:

Journal of Business Research

Année:

2007

Langue:

english

Fichier:

PDF, 369 KB

english, 2007

31

Bridging the marketing theory–practice gap with marketing engineering

Gary L Lilien, Arvind Rangaswamy, Gerrit H van Bruggen, Berend Wierenga

Journal:

Journal of Business Research

Année:

2002

Langue:

english

Fichier:

PDF, 222 KB

english, 2002

32

Broadening the perspective on marketing decision models

Gerrit H. van Bruggen, Berend Wierenga

Journal:

International Journal of Research in Marketing

Année:

2000

Langue:

english

Fichier:

PDF, 76 KB

english, 2000

33

The effectiveness of different mechanisms for integrating marketing and R&D

Mark A.A.M. Leenders, Berend Wierenga

Journal:

Journal of Product Innovation Management

Année:

2002

Langue:

english

Fichier:

PDF, 135 KB

english, 2002

34

[International Series in Operations Research & Management Science] Handbook of Marketing Decision Models Volume 121 || The Past, the Present and the Future of Marketing Decision Models

Wierenga, Berend

Année:

2008

Langue:

english

Fichier:

PDF, 310 KB

english, 2008

35

The first issue of the International Journal of Research in Marketing

Berend Wierenga

Journal:

International Journal of Research in Marketing

Année:

1984

Langue:

english

Fichier:

PDF, 208 KB

english, 1984

36

Modelling for markets: Application of advanced models and methods for data analysis : by F.W. Plat. Groningen, Netherlands: Rijksuniversiteit Groningen, 1988. 285 pages

Berend Wierenga

Journal:

International Journal of Research in Marketing

Année:

1991

Langue:

english

Fichier:

PDF, 255 KB

english, 1991

37

Determining the optimal policy for a home delivery milk retailing: A simulation approach

WIERENGA, BEREND, VAN TILBURG, AAD

Journal:

European Review of Agricultural Economics

Année:

1977

Langue:

english

Fichier:

PDF, 1.03 MB

english, 1977

38

The powerful triangle of marketing data, managerial judgment, and marketing management support systems

van Bruggen, Gerrit H., Smidts, Ale, Wierenga, Berend

Journal:

European Journal of Marketing

Année:

2001

Langue:

english

Fichier:

PDF, 264 KB

english, 2001

39

Of video games, music, movies, and celebrities

Eliashberg, Jehoshua, Hennig-Thurau, Thorsten, Weinberg, Charles B., Wierenga, Berend

Journal:

International Journal of Research in Marketing

Année:

2016

Langue:

english

Fichier:

PDF, 163 KB

english, 2016

40

Improving Decision Making by Means of a Marketing Decision Support System

van Bruggen, Gerrit H., Smidts, Ale, Wierenga, Berend

Journal:

Management Science

Année:

1998

Langue:

english

Fichier:

PDF, 209 KB

english, 1998

41

Improving Decision Making by Means of a Marketing Decision Support System

Gerrit H. van Bruggen, Ale Smidts and Berend Wierenga

Journal:

Management Science

Année:

1998

Langue:

english

Fichier:

PDF, 2.41 MB

english, 1998

42

Competitive strategies in the motion picture industry: An ABM to study investment decisions

Delre, Sebastiano A., Panico, Claudio, Wierenga, Berend

Journal:

International Journal of Research in Marketing

Année:

2016

Langue:

english

Fichier:

PDF, 1.68 MB

english, 2016

43

The Success of Marketing Management Support Systems

Wierenga, Berend, Van Bruggen, Gerrit H., Staelin, Richard

Journal:

Marketing Science

Année:

1999

Langue:

english

Fichier:

PDF, 173 KB

english, 1999

44

Explaining Competitors' Reactions to New Product Introductions: The Roles of Event Characteristics, Managerial Interpretation, and Competitive Context

Eric Waarts and Berend Wierenga

Journal:

Marketing Letters

Année:

2000

Langue:

english

Fichier:

PDF, 1.04 MB

english, 2000

45

Managerial Decision-Making in Marketing: Matching the Demand and Supply Side of Creativity

Althuizen, Niek, Wierenga, Berend, Chen, Bo

Journal:

Journal of Marketing Behavior

Année:

2016

Langue:

english

Fichier:

PDF, 1.26 MB

english, 2016

46

Full-Information Maximum Likelihood Estimation of Brand Positioning Maps Using Supermarket Scanning Data

Waarts, Eric, Carree, Martin, Wierenga, Berend

Journal:

Journal of Marketing Research

Année:

1991

Fichier:

PDF, 881 KB

1991

47

A Least Squares Estimation Method for the Linear Learning Model

Wierenga, Berend

Journal:

Journal of Marketing Research

Année:

1978

Fichier:

PDF, 1.00 MB

1978

48

The study of important marketing issues in an evolving field

Wierenga, Berend

Journal:

International Journal of Research in Marketing

Année:

2020

Fichier:

PDF, 266 KB

2020

49

Modelling impact of advertising and optimizing advertising policy: an application in recreation

Berend Wierenga

Journal:

European Journal of Operational Research

Année:

1981

Langue:

english

Fichier:

PDF, 1.34 MB

english, 1981

50

Marketing decision models: Randall L. SCHULTZ and Andris A. ZOLTNERS (Eds.) North-Holland, New York, 1981, xii + 298 pages, $58.75

Berend Wierenga

Journal:

European Journal of Operational Research

Année:

1982

Langue:

english

Fichier:

PDF, 369 KB

english, 1982